Musician King Kaka through the Kaka Empire Foundation is on a quest to raise 100,000 sanitary towels to keep needy girls in school through an initiative dubbed Bank on Me Sanitary Bank Campaign.
In partnership with, Kim-Fay, local manufacturer of Confidence Sanitary Towels, and iPay, an innovative online payment processing company, the Sanitary Bank Campaign has launched a digital donation drive for greater public participation. The move is expected to encourage more people to make their financial donations online via mobile money, mobile banking and credit cards, to give girls confidence to stay in school.
Speaking about the initiative, King Kaka said, “This campaign is about recognizing the right of education for girls. Ministry of Health research shows that 65% of girls in rural and slum areas engage in transactional sex because they cannot access sanitary towels. We deeply appreciate partners, well-wishers and influencers who have come on board to intervene and make our vision a reality.”
Campaign partners: UNICEF, Allan Chesang Foundation, Pace, Better 4 Kenya, One FM, Skyward Express, Executive Water, IQ Marketing, Confidence Sanitary Towels, Zamara, Zetech University Symmatech Solutions amongst others. Influencers: (Miss Earth Kenya, Kaka Empire And Kaka Empire Foundation, Kalekye Mumo, Anerlisa Muigai, Caroline Mutoko, Janet Mbugua amongst others.