Musician King Kaka through the Kaka Empire Foundation is on a quest to raise 100,000 sanitary towels to keep needy girls in school through an initiative dubbed Bank on Me Sanitary Bank Campaign.
In partnership with, Kim-Fay, local manufacturer of Confidence Sanitary Towels, and iPay, an innovative online payment processing company, the Sanitary Bank Campaign has launched a digital donation drive for greater public participation. The move is expected to encourage more people to make their financial donations online via mobile money, mobile banking and credit cards, to give girls confidence to stay in school.
Speaking about the initiative, King Kaka said, “This campaign is about recognizing the right of education for girls. Ministry of Health research shows that 65% of girls in rural and slum areas engage in transactional sex because they cannot access sanitary towels. We deeply appreciate partners, well-wishers and influencers who have come on board to intervene and make our vision a reality.”
Initiated in March 2018, the campaign is designed to complement Government efforts through Private-Public Participation platforms to give girls free sanitary towels. So far over 10 key partners and numerous influencers have joined the campaign enabling over 10,000 girls in Machakos, Lamu, Thika, Turkana and Trans Nzoia, access to pads and more importantly increased school attendance.
Josephine Ngigi, Confidence Brand Manager at Kim Fay, expounded on the school visits, “Beyond donating the sanitary towels to the schoolgirls, the team visiting schools is also giving hygiene tips on proper disposal of the pads, importance of hand washing as well as self esteem conversations to help the adolescents navigate their puberty years.”
iPay MD, Philip Nyamwaya explained the need for transparent digital donation drives saying, “We offered our technology to the Bank On Me campaign to simplify and accelerate the donation process and also enable secure monetary donations from the general public globally.”
“Cash donations from as little as Kshs 5/-, mobile money Mpesa, Eazzy Pay or Airtel Money and Safaricom Bonga points can also be used. This will be tracked on www.bankonme.care website to verify and vet amounts given to purchase Confidence pads for girls,” he added.
King Kaka, who is also a UNICEF Advocate and among the keynote speakers at the Bill and Melinda Gates Foundation Goal Keepers event in New York, will be representing Kenya to speak about the Sanitary Bank initiative. The campaign continues to invite partners to help educate girls and reverse the statistics that 88% of girls in remote Kenyan schools have no access to sanitary pads and 1 in 3 girls, misses approximately 4 days of school every month due to lack of sanitary pads.
Campaign partners: UNICEF, Allan Chesang Foundation, Pace, Better 4 Kenya, One FM, Skyward Express, Executive Water, IQ Marketing, Confidence Sanitary Towels, Zamara, Zetech University Symmatech Solutions amongst others. Influencers: (Miss Earth Kenya, Kaka Empire And Kaka Empire Foundation, Kalekye Mumo, Anerlisa Muigai, Caroline Mutoko, Janet Mbugua amongst others.